Visual Communication & Photography


  • Program Highlights:

    Students explore the process of design through traditional and digital media. Emphasis is on developing ideas for effective visual communication. Students accept and offer constructive criticism through the critique process and generate creative solutions to client-driven products. Students with experience in studio art, drawing and painting, or advertising design courses are encouraged to pursue this program. Digital SLR Photography is integrated into the program. The Adobe Creative Suite curriculum is integrated throughout.

Visual Communication and Photography students create photo for "Era Project"

Units of Study

  • Basic (Year 1)

    • Elements and Principles of Design
    • Design Process & Professional Practice
    • Drawing and Illustration Techniques
    • Typography
    • Layout and Composition
    • Color Theory
    • Adobe Creative Suite (ongoing unit of study)
    • Branding & Identity Critique (ongoing unit of study)
    • Portfolio Prep & Presentation
    • Career Exploration


    Advanced (Year 2)

    • Workflow and Camera Operation Review
    • Sense of Place
    • Text and Image
    • Typography
    • Principles of Design
    • Portraits
    • Layout
    • Propaganda and Persuasion
    • Shutterbabe; Photojournalism
    • Fashion Photography and Design
    • Outdoor Advertising
    • Self-promotion; Portfolio
    • Work Experience

     

Industry Based Exam/Certifications

    • Adobe Certified Associate—Photoshop CS6
    • Advertising & Design—National Occupational Competency Testing Institute

Credit

Connections

  • Career Connections

    • Animator
    • Art Director
    • Art Educator
    • Art Therapist
    • Exhibit/Environmental Designer
    • Fine Artist
    • Graphic Designer
    • Illustrator
    • Industrial Designer
    • Interior Designer
    • New Media Designer
    • Photographer

     

    College Programs

    • Advertising Design
    • Animation
    • Digital Imaging
    • Fine Art
    • Graphic Design
    • Illustration
    • New Media/Multimedia
    • Photography

Items to Consider

  • Successful Students:

    • Work in a deadline-driven environment
    • Accept and offer constructive criticism through the critique process
    • Generate creative solutions to client-driven products
    • Purchase a portfolio book (approximately $25).


    Note:

    • A post-secondary degree is generally required for employment in this field
    • Students with experience in studio art, drawing and painting, or advertising design courses are encouraged to pursue this program